CV&PORTFOLIO

为「2021梅赛德斯-EQ之夜」打造的整体发布会视觉：以行星与光的意象构建电动时代叙事，从环境氛围、主视觉延展至数十屏现场数字内容，保证大屏与转播画面的一致性与仪式感。

Complete press-conference visual system for Mercedes-EQ Night 2021 — planetary light imagery carried from ambient environments and key visuals through dozens of on-screen digital content frames.

从德国总部的原始图形资产（Maybach Pattern）出发，将纹样转译为中国市场的百年庆典邀请函、现场屏幕与传播物料——完成从「品牌资产」到「东方仪式感」的本地化落地。

Starting from the HQ master pattern file, the Maybach identity was localized into centennial invitations, event screens and campaign assets for the China market.

以东方窗棂纹样与迈巴赫徽标的光影交叠为核心语言，构建发布之夜的主视觉与现场图形墙，让车影在纹样后若隐若现。

Key visual and graphic wall for Maybach Night 2020 — lattice patterns and emblem shadows veiling the silhouettes of the cars.

全新 E-Class 全球首发主视觉：以纯白光之空间与揭幕前的静谧张力，呼应「E」字母雕塑的仪式感。

World-premiere key visuals for the all-new E-Class — a monolithic glass ‘E’ in a chamber of light, and the veiled car before reveal.

北京、上海、广州三地国际车展新闻发布会主视觉：以城市天际线承载品牌叙事；概念系列则将三叉星徽置入光、峡谷、荒漠等超现实场景。

Press-conference key visuals for Auto China, Auto Shanghai and Auto Guangzhou — city skylines as brand stage, plus a surreal concept series placing the star emblem into landscapes of light.

为保尔森奖十周年打造的品牌识别系统：双环标志隐喻「循环与共生」，从标志网格、色彩系统延展至十周年庆典主视觉。

Identity system for the Paulson Prize 10th anniversary — a double-ring mark of circularity, extended from logo grid and colour system to the anniversary key visual.

出行应用 Ole 的品牌识别：以「6/e」同构的动态标志为核心，输出完整 VI 规范——标志网格、安全空间、色彩体系与图标应用。

Brand identity and full guidelines for the Ole mobility app — a 6/e monogram at the core, with construction grids, colour wheel and icon applications.

多年 Web / 专题站项目速览：VOGUE 周年互动站、CHANEL J12 专题、代理商官网改版与中秋互动 H5——完整案例见下方章节。

A quick montage of web and minisite work — Vogue anniversary site, Chanel J12 feature, agency website and a Mid-Autumn interactive H5. Full cases follow below.

微信长图与推送版式：从马术专题的编辑式排版，到迈巴赫《致·杰作》专题的金色质感叙事。

WeChat long-form post design — editorial layouts for equestrian features and the gilded ‘Every Maybach is a Masterpiece’ series.

面向 Citi ULTIMA 顶级客群的通讯设计：黑金质感、手写体点缀与克制的版式，为「Club of One」建立一致的数字礼遇语言。

Newsletter design for Citi’s ULTIMA segment — restrained black-and-white luxury with script accents, the digital voice of the ‘Club of One’.

ULTIMA 专题站以全屏影像与手写体章节导航（Experience / Events / Subscribe）构建沉浸式浏览，安静、克制、只为极少数人。

Immersive microsite for ULTIMA — full-bleed imagery and hand-written chapter navigation across Experience, Events and Subscribe.

彭博一英里接力赛 H5 推广：从赛前 Teaser 动态视频到报名 H5 与全球系列赛信息页，以高饱和速度感统一整套传播。

H5 campaign for the Bloomberg Square Mile Relay — teaser video frames, countdown covers and the registration H5, unified by a high-velocity visual language.

为奥运骑手华天打造的中英双语品牌 H5：以星轨与鎏金年代页讲述「One in a Billion」的运动员叙事，并延展至编辑式微站版式。

Bilingual brand H5 for Olympic eventer Alex Hua Tian — orbital infographics and gilded year chapters telling a ‘One in a Billion’ story, extended into an editorial microsite.

以一张巨幅全景插画承载全部互动问答的 H5 实验：用户在横向探索中触发内容节点。

An interactive H5 built on a single panoramic illustration — content nodes unfold as the user explores horizontally.

VOGUE 十二月刊封面故事的网页化呈现：故障艺术字与黑白影像交错，把纸刊的张力带入滚动叙事。

Web edition of Vogue’s December cover story — glitch typography woven through black-and-white imagery in a scrolling narrative.

数字代理商官网改版：手绘拼贴插画 × 高饱和撞色分区，让「服务列表」也具有性格。

Agency website redesign — hand-drawn collage characters and saturated colour blocking that give even the services page a personality.

以扁平插画构建的三段式产品叙事 H5：城市能效、订单追踪与工业场景，一分钟读懂变频器的价值。

Flat-illustration H5 for the SINAMICS V20 — city energy, order tracking and industrial scenes explaining the drive in under a minute.

「登顶上海中心，你够不够快？」——霓虹线稿风的 H5 小游戏：以扶梯攀登玩法演绎西门子中低压配电产品的可靠供电。

A neon-wireframe H5 mini-game — race up the Shanghai Tower on escalators kept running by Siemens power distribution.

「Fashion in Motion」——VOGUE 中国 11 周年庆典网站：故障动效与波纹底纹贯穿 Film / Red Carpet / Exhibition 三大章节。

‘Fashion in Motion’ — the 11th anniversary site for Vogue China, glitch motion and ripple textures across Film, Red Carpet and Exhibition chapters.

CHANEL J12XS 上海发布 × VOGUE 联合专题：以全黑展厅影像与明星红毯 Looks 构建的单页叙事。

Joint event feature for the Chanel J12XS Shanghai launch — an all-black single-page narrative of the exhibition and celebrity red-carpet looks.

四城时装周专题：以地标建筑穿插粗黑字母的版式游戏，配合可交互的秀程日历。

Fashion-week feature for four cities — landmark buildings threaded through heavy type, with an interactive show-schedule calendar.

NBA 季后赛推广 Banner 组：马刺 vs 火箭，多尺寸适配下保持统一的对抗张力。

Playoffs banner set for SAS vs HOU — one visual tension system adapted across formats.

VOGUE 数字 Banner 系列：王菲专题的黑白手写语言，与时装周 Runway / Celebs 系列的版式模块。

Digital banner systems for Vogue — the monochrome Faye Wong series and modular fashion-week Runway / Celebs sets.

海航旅业 HR 招聘推广主视觉与系列海报：「reload」粒子星球，与霓虹线稿宇航员的态度标语系列。

HR campaign key visual and poster series for HNA Tourism — the ‘reload’ particle globe and a neon-lined astronaut attitude series.